Do you read newspapers and magazines, surf websites, and watch television news for the commercials? Okay, some of the TV spots are interesting, but that’s not why you tune in.
You read and watch to be informed. Nine times out of ten, the individuals and companies you are learning about approached the media outlets, not the other way around; it’s a rarity when a reporter gets charged with producing a story and sent out blind without any leads.
Don’t let your competitors be those leads.
PRPowerhouse can help incorporate the news media into your overall communication plan, providing an outstanding return on investment in promoting your products or services; further legitimizing your business; and cementing your brand in the marketplace. The impact of coverage in a print or online news article, radio, or television spot is both invaluable and measurable in terms of how the piece is received by readers, listeners and viewers as well as how the coverage translates into dollars and cents when compared to advertising rates for the media in question.
PRPowerhouse knows how to attract reporters to your story instead of driving them away, performing the research and developing a solution, working established media contacts while approaching new, targeted outlets defined by your specific needs.
Standard services include an audit of your existing media coverage; research of targeted media outlets; use of PRPowerhouse as media contact to field reporter queries; and of course placement of high-profile articles in key publications.