(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine recently finished an ambitious, innovative rebranding project for Danadams Pharmaceuticals Industry Limited to help overcome literacy and distribution challenges with patients in Ghana, South Africa. The firm utilized its award-winning design services team to redesign all of Danadams branding and packaging using intuitive visual icons and color elements to indicate the type of drugs and dosages and better display information more clearly and legibly. Danadams Pharmaceuticals is currently the only manufacturer of anti-retroviral drugs in West Africa. It also manufactures and sells anti-malarials, antibiotics, analgesics and other opportunistic infection drugs for the West African market. Continue reading →

(Kitty Hawk, N.C.) Casual apparel and activewear company OBX Outfitters (TM) has launched a series of microsites to publicize the availability of its first line of men’s and women’s clothing made in North Carolina, USA. The company’s “Find Your Stride” athletic shirts and “Find Your Happy Place” casual tees are available for purchase via the company’s storefront on Amazon.com and homepage of OBXOutfitters.com, both of which are linked directly from the numerous promotional websites. Continue reading →

(Research Triangle Park, N.C.) Mustard Tree Instruments®, a leader in analytical instrumentation for the pharmaceutical manufacturing industry, has launched a YouTube channel, YouTube.com/MustardTreeTV, to shine the spotlight on quality control issues leading to drug recalls and shortages in the United States and new applications of existing technology which can help solve this devastating problem. Additionally, the company has updated its seminal website, www.mustardtree.com, with new interactive features and information about its industry-renowned leadership team; at-line instrumentation products; and an overview of Raman spectroscopy. Continue reading →